Water & Wastewater Asia Jan/Feb 2018

WATER & WASTEWATER ASIA January / February 2018 18 / In Person Turbo Blower Currently, the company is looking to expand its brand globally, particularly in Southeast Asia. It’s Southeast Asia headquarters opened three years ago in 2015 in Kuala Lumpur, Malaysia, and today, is overseen by Olgun U ğ urdo ğ an, Southeast Asia regional manager, who took the reins in September last year. Under the leadership of Uğurdoğan “We are trying to build a lot of business and we are trying to create new processes while expanding into new markets,” said U ğ urdo ğ an. The Southeast Asiamarket makes up a remarkable revenue for HAUS, and the company is looking to grow it further. With the vast and diverse industries in Southeast Asia, the region is littered with opportunities for HAUS to tap on – such as tapioca starch, coconut oil, palmoil andmore - to drive its growth in Southeast Asia. “Our target is not just the water and wastewater market but other industrial markets too as our equipment are used in more than 3,000 applications, said U ğ urdo ğ an. And in Vietnam, Malaysia and Indonesia alone, the presence of HAUS is strong. “We are very strong in these places,” U ğ urdo ğ an exp l a i ned . “HAUS i n Southeast Asia have local representatives for both sales and service assistance. The re f ore , i t ' s much easier for us to reach more customers." And one of the aims for HAUS in 2018 is to bring the organisation even closer to its customers. More than just a deal A strong belief in U ğ urdo ğ an is that “happy customers bring more projects.” “When someone wants to invest in a newmachine, they ask about for our references and sometimes, they get in contact with our customers too , ” sa i d U ğ urdo ğ an . “Our customers’ feedback really affects the potential customers’ decision.” Wi t h t ha t i n mi nd , l oca l partnerships in the different countries help HAUS to achieve its strategy in bridging HAUS and its customers. “To sell is actually half of the deal, the after-sales is the other half.