WATER & WASTEWATER ASIA January / February 2018 22 / MARKET REPORT What really drives the water treatment equipment market? T h r o u g h o u t 2 0 1 7 , demand for clean water bu r geoned , pushed by a booming global population and rapid urbanisation, especially in Asia. Consequently, the water t reatment equipment market is growing, fuelled by the demand; but this new trend has brought so much more such as new ways of thinking, new technologies, and new strategies. By Satyajit Shinde W ith rapid urbanisation a n d p o p u l a t i o n g rowt h , demand for water is only i n c r e a s i n g . Bu t with insufficient clean water for distribution and water scarcity an affliction that is spreading, concerns are also on the rise. Thus, water treatment equipment has become crucial and adoption is increasing worldwide. After all, water treatment not only ensures that the water is safe for consumption, it also makes that that water discharged after treatment is environmentally-friendly. According to a report on the water treatment equipment market by Allied Market Research, the market is likely to accrue a sum of US$87 billion by 2022, growing at a compound annual growth rate (CAGR) of six per cent between 2016 and 2022. Market growth is not only a t t r i bu t ed t o t he s t r i ngen t regulations about wastewater and sludge disposal, but also increasing demand for water treatment in municipalities and industries. However, the high costs associated with the installation and operation o f wa t e r t rea tmen t sys t ems play a role in impeding maturation of the market. Prominent players operating in the market include Veolia Environment SA, Hyflux Ltd., Xylem Inc., Pentair PLC, Degremont Group, GE Power, and VA Tech Wabag, all subscribing to a wide range of business strategies such as acquisitions, joint ventures, co l l aborat i ons , and product launches to widen their reach and increase market share. For example, in January 2017, Kurita Water Industries, a water treatment chemicals and facilities p rov i de r, acqu i red F remon t Industries, another water treatment solutions provider. March sawAquiSense launched a UV water treatment system, claimed to be the smallest in the world. Just a few months later in July, GE introduced a novel technology for water treatment in the production of beverages. In that same month, Packaged Metering & Pumping Solutions unveiled its plans to launch a water treatment unit in South Africa. September witnessed SUEZ, a French company, finalised its acquisition of GE Water and Process Technologies, a water treatment systems and technology provider. Kurita Water and Fremont Industries With the expansion of its presence in the United States (U.S.) in mind, Kurita Water Industries, headquartered in Japan, bought over Fremont Industries, a water treatment solutions company based in Minnesota, U.S., for an estimated US$40 million. Kurita had acquired Fremont for its customer base and sales network, especially as the company wanted to accelerate its products sales and develop newmarkets with plans to establish a global business network covering regions such as Asia, Europe, as well as North and South America. AquiSense debuted UV water treatment system AquiSense Technologies, a company based in the U.S., launched three new UV-C LED validated water disinfection platforms including the PearlAqua Micro, the PearlAqua, and the PearlAqua OEM product platforms in 2017.