Water & Wastewater Asia Mar/Apr 2018

WATER & WASTEWATER ASIA March / April 2018 IN PERSON / 17 To k e e p u p w i t h t h e s e developments, the local water sector has been open to learning and adopting global expertise and innovation. At De Nora, we are known for leading industry innovation in water treatment and developing solutions for our customers’ needs, supplying innovative water technology directly from our two local facilities, and helping to advance and future-proof China’s water sector. T h i s e x p a n s i o n f u r t h e r demonstrates our commitment to meeting these needs. For example, as part of De Nora’s dedication to achieving high quality production, the new workshop is also equipped with a dedicated clean area for the manufacturing of solutions designed for the disinfection of drinking water, ensuring strict hygiene conditions throughout the entire production process that are required by regulations in China. Q And how does its thriving manufacturing industry plays in De Nora’s business? DP China plays a strategic role for our business in Asia, with our manufacturing facilities located i n bo t h Suzhou and J i nan . We recogn i se t he coun t r y ’s manufacturing excellence, which has been further strengthened by the government’s “Made in China 2025” plan, which aims to focus Chinese manufacturing on being innovation-driven and a greater emphasis on quality over quantity. Hence , t he upgrade i s a testament to our continued efforts to deliver high quality products from our Suzhou plant to customers across Asia. With China currently poised to be at the forefront of manufacturing efficiency along with meeting best practice manufacturing standards, it complements our plans for growth in the region. Q What is De Nora’s business strategy for the region? DP We believe there is strong growth potential across the region. In order for us to effectively capitalise on this, we recognise that Asia presents diverse opportunities across many different markets. We see sustainability as a huge topic for markets in developed countries such as China and Singapore, this means we will continue to partner with leading experts to develop solutions that address the environmental impact across the world. Meanwhile for developing countries, the focus from customers is largely on cost-effectiveness. Therefore, our goal is to increase awareness of the relationship between cost-effectiveness and energyefficiency in industrial products and solutions. Manufacturers often lack incentives to invest in energy efficiency because many do not know where their energy is being consumed, so the beneficial effects of the investments are often badly measured. To address these different needs, De Nora maintains a range of solutions with varying levels of cost and sophistication for this reason – to provide attainable options for the different markets. Q Where does De Nora sees itself in China in the future? DP With China continuing to play a strategic role for us in the region, we plan to increase our presence in maintenance and reconditioning of our clients’ electrodes, and expanding our water treatment solutions offered in the market. WWA